"Would we wear it?" If 'yes', you’ll see it for sale. If 'no', it’s in the prototype cupboard or drowned in a bucket with a brick on it. Your ideas are welcome. No adult product ideas please... unless they are outstanding.
We deal in Australian Dollars; we don't understand 'banking';we don't haggle; we like to know why you're a Ratfeeder; we love photos and stories; we just want to talk to someone...  - click the pics for more...price Au$29.95...you get 5 cents change...you're a winner.
A form fitting T (i.e. not modeled on a sugar bag), it’s made of quality cotton, has got 4 holes and is inedible. That’s enough T-shirt spiel, you want a CD and handbook too?
* 180G COTTON JERSEY TEE
* SIDE PRINT FEED THE RAT WORD
* SMALL RAT PRINT ON SLEEVE
SIZE : S,M,L,XL. COLOURS : Black or Weird White (seems to have a hint of Lilac/Grey?)  - Au$39.95...almost lion-proof...click for more...
Excellent quality T with brilliantly designed extra length sleeves, each garment comes with 2 as standard. Wear it to cover that fresh ink you’ve just had applied when you next see your mother-in-law… or parole officer.
* 180G COTTON JERSEY TEE
* BACK RAT PRINTS
* SIZE : S,M,L,XL. COLOURS: as above  - clickety-click...costs you Au$59.95
If you’re not attracted to sheep, ie. wool, this 100% petrochemical based unit is for you. Send OPEC a note of thanks and it’s so cozy you’ll want to wear it all the time. If you’re homeless ….. you will.
* 200 G MICRO FLEECE TOP
* RAGLAN SLEEVE CUT
* FRONT ZIP POCKET LINED IN MESH
* COVERSTITCH PANEL DETAIL
* RAT LOGO EMBROIDERY ON RIGHT SLEEVE and shoulder blade
* BACK NECK TAPING
SIZE: S,M,L,XL. COLOUR : Black  - Au$89.95...it's 100% Merino...clic
First, take a sheep, dig out its insides, refine things a bit and then clad yourself with what’s left. Crudely and inaccurately described as this is, these Merinos actually begged to be turned into FTR thermal tops and we obliged their fluffy ovine wishes
* MERINO MICRO WOOL TOP
* RAGLAN SLEEVE CUT
* FRONT ZIP POCKET LINED IN MESH
* COVERSTITCH PANEL DETAIL
* RAT LOGO EMBROIDERY ON NECK
SIZES: XS,S,M,L,XL. COLOUR : Black or black...you choose.  - You'll be Au$69.95 poorer...cli
Lightweight cotton top, non-technical but skillfully designed for après-ratfeeding at the pub. Will absorb spilt drinks superbly and will keep alive the smells and memories of that big night out.
* RAGLAN SLEEVE
* COVERSTITCH DETAIL
* 260G FRENCH TERRY
* RAT PRINT AROUND NECK
* FEED THE RAT PRINT UNDER BACK NECK
SIZE: S,M,L,XL. COLOURS : Navy Blue/ Black/ Chocolate (tastes like chicken)  - ...walk the walk...Au$89.95 a piece
Like the scowling, serious heavy duty hoodie, only made of lightweight material and it’s got a full zip and two separate pockets – less kicking that way. Not so light that you can’t wear it in winter on the Abruzzi ridge on K2 though. (Kidding again, you’d die there).
*280g TOP QUALITY FLEECE 80% COTTON 20 % POLYESTER
*SILVER METAL YKK ZIPS
*PATCH POCKETS
*DOUBLE LINED HOOD
SIZE: S,M,L,XL. COLOURS : Black/Navy/Olive (for Martinis)  - Au$99.95...absolutely lionproof...they choke on it. I assure you this hoodie is Black, not grey at all.
Serious weight material, so serious that it’ll scowl at you constantly on your next polar adventure. (Don’t take it with you though, it’s warm but it aint that warm ….. you’ll die).
*400G TOP QUALITY FLEECE 80% COTTON 20% POLYESTER
*KANGAROO POCKET (kicks you when it’s hungry)
*RIB PANEL
*DOUBLE LINED HOOD
*COVERSTITCHED SEAM DETAIL
*BACK NECK TAPING
SIZES: S,M,L,XL. COLOUR : Black (Don't know why it doesn't look black. It is.) Bet you didn't know this...
The idea of a product selling because it's priced at $59.95 rather than $60.00, comes from a long line of historical myth that has become a truth because of that thing called "accepted wisdom".
Interestingly, the whole $.95 thing came from the US in the mid-war years; the result of store owners' requirement to hear the ring of the opening of the cash register (to give 5c change) so that they would know, while working away in the backroom, that the hired-help would not be pocketing any rounded-up cash in notes.
Feel free to round it up... |
